The Race for Dominance Takes Another Step Forward…Kind of.
In the world of photographic inkjet printers there is the current heavyweight class leader recognized as the gold standard: Epson
Now whether you feel that may be perception and not fact, is worthy of discussion. A short one.
You can argue attributes, issues, etc. but there you are. Epson is the preferred product for many pros.
In the world of the photo business, those folks that make stuff for you, the word is that HP is coming on strong and may jump ahead of the pack in about a year. They have the R&D (research and development) deep pockets, a broad customer base already in place with other products, and a HUGE advertising budget. $300 million enough?
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Today they announced a new ad campaign from the brilliant minds at Goodby, Silverstein and Partners ( the folks that brought you “Got Milk” ) with a strong personalized concept.
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