As the year ends, a little look back on how Photoinduced came to be. After leaving a production executive position at a large ad agency late 2004, I wanted to see what was around the corner. There was an idea that had been rambling around my head for awhile. A place for photographers to go […]

I first saw one of these tiny lights displayed at Photo Plus Expo, submerged in a tank of water. As an ad guy, it got my attention as a marketing move, and problem/solution product. It worked! OK, for me it solved a ton of problems: The Lume Cube is a great little light to add […]

A few years ago it was clear: mirrorless cameras were the future, and only getting better. As a long time Nikon user, the double DSLR bodies, multi lens, music shoots, were getting heavier that I wanted to carry. Enter mirrorless. I went Fuji. And then…… ……Nikon did what I wished for. A solid Full Frame […]

This will be a once in a lifetime event! So whether you are traveling to the prime locations, or covering it from your home locale, time to get ready. Nikon, you know that company that put out a full frame Astrophotography DSLR, has produced 2 vids to get you going. They are all about this […]

You have the new camera, and have figured out that the upgrade in your photographs is massive. How do you take the next steps? Want to crush it in the photo contests, and social media? Or maybe you just want to be the master of your photo domain? The camera manual has some good info, […]

New York City has changed the way I carry my gear. And the gear I carry. When I was in LA, carrying a heavy bag and tossing it into a car on the way to a new destination, was no big deal. In NYC, the gear is with me for the long haul. All dang […]

The mirrorless mindset has come home to me as a 2 part phenomenon: A. Less weight in the bag B. Using more primes It’s true. When I shoot an event, the Nikon Full Frame DSLR’s still come out and the trinity of lenses (14-24, 24-70,70-200) are at the ready. They travel protected in a ThinkTank […]