My Fave EDC, ShiftCam, Is Launching New Products On IndieGogo

A little while ago, I featured tools for mobile creation, and highlighted the the ShiftCam brand of products.
The SnapCam is always in my bag, as well as the magsafe cold shoe.   I’m all in for the ease of use and modular mag system of ShiftCam.They just announced a new group of products on Indiegogo that will definitely pique your interest even if you are already in the system.

Starting with a new grip with a larger 5000 mAh battery to charge your phone while you shoot, and for me, most excited for the Studio light, which is a perfect flat light for vlogging and small product shots.
Some of the other items are some new tripod choices, but it’s the light that’s the star for me.
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Tools For Mobile Creation – Part 4

We’ve covered the basics, now let’s look at some extras, including one small but essential item in every camera bag.
In Part 1, we discussed the various ways to hold your phone. Now, let’s consider the options for tracking, enabling you to move around freely or track your subject while keeping them perfectly framed.

For a stationary position, like on a tripod or tabletop, allowing for subject movement, the Pivo has been leading the pack. Once your phone is secured into the base and connected via Bluetooth, it can track a subject in 360º, moving in a circular path. Their latest version also tilts up and down, offering even more flexibility for creators.

 

Gimbals are another fantastic option, and there are many choices out there. When using a gimbal while walking, adjust your walking style to achieve the smoothest footage, minimizing any up-and-down motion. While gimbals can significantly smooth your footage, they do have their limits.

I recently dusted off my trusty DJI OSMO 3 (now up to version 6) and it still works like a charm. It connects quickly, folds up neatly, and performs as expected. However, adding a mic or light can be tricky, requiring an attachment with cold shoes. Without this attachment ring, the add-ons can throw off the balance if mounted directly on the phone, defeating the gimbal’s purpose.

I find having a coiled cable gives the best flexibility for switching from vertical or horizontal format, plus makes it a little cleaner rig.

Here’s another solution: the Insta360 Flow Pro gimbal with Apple Dockit.

With the Insta360 app, tracking is excellent, and the DJI MIMO app for the OSMO 3 also offers a similar active tracking feature. The Insta Flow Pro might be more automatic, whereas the DJI setup requires you to draw a rectangle on the screen to select your subject for tracking.

Lightweight and compact, the Flow Pro pairs easily and features built-in tripod legs for stability. However, adding a mic and light still presents challenges. The distance from the phone to the handle requires a longer connecting cable, potentially affecting tracking and balance.

Ultimately, the gear you choose depends on the content you want to create. With a cage or Shiftcam, you can attach lights and mics, leaving smooth footage up to the operator. If you’re stationary, a gimbal isn’t necessary, but it can provide smoother footage, albeit with some limitations regarding additional accessories.

And don’t let your phone’s storage space limit you. You can use a lightning drive or USB-C for a micro SD card to save your videos. The Blackmagic camera app (free) has a media tab for viewing media cards. When I got my Lexar set years ago, it included a USB-A card reader for easy connection to a computer or use an SD to micro SD holder for media loading.

Here are possible solutions where you can connect your micro SD card directly into your phone. Shoot and transfer onto the card and delete off of the phone saving space. Available for USB-C and Lightening.
Yes, there are solutions that will allow you to record right to an external SSD, but this is a nice compact solution to space saving.

One item always in my bag is the Apple SD card reader. It’s invaluable for quickly transferring photos from my mirrorless camera to my phone for fast social media posting.


While there are manufacturer apps for this, I prefer direct connections for reliability. When you plug in the reader, your Photo App will prompt you to import files from the media card, allowing for quick editing and posting.

Here is a real world recent example: At Tribeca there was a screening of a Steve Van Zandt doc. After working the step & repeat, I took my seat in the theater. Before the film started, I connected an SD card t the phone, selected jpgs, did some minor post work and uploaded to social, before the movie started.

Yes, there are other off-brand SD card readers, but I stick with Apple for reliability.

New parts coming soon! The introduction of new mobile creation tools is exploding! Like this Lexar SSD on Kickstarter.

 

Tools For Mobile Creation : Part 3 – The Power!

We have walked through some of the simplest to more elaborate set-ups to create content on your mobile device in part 1 (the basics) & 2 (the audio)

Now, when you start adding the extras, they take power, and if creating content on your phone, you are gonna be needing some extra juice. But you knew that!

The most boring, essential parts of your mobile kit.

There are 4 options I use and will recommend. Each one has its particular features and depends on your use. I have had these for a while so the latest with newer features are available.
BTW, Amazon has prime day coming up so a great time to get new batteries! Usually, they get discounted.

Please note before starting any creation situation, always start with a full charge!

Below is the Mophie 5kmAh magsafe with a folding stand, the Mophie power station, the iWalk Power Squid dual cable, and the Anker 737 power bank

Starting with the Mophie with the folding stand. Mophie snap+ juice pack mini

If I’m going to be outside, and editing on my phone, this battery gives me enough extra power, and will stand up the phone for a non-handheld advantage. Great when stopping for a coffee and getting some posting done.
MagSafe, so no cables needed. Sure, you can charge up your airpods through the USB-C port, but save your power. In a pinch, fine.
About $50

The Mophie 10K mAh basic block with fast charging, and also dual ports for charging 2 devices at one, and you need cables. Not magsafe. But this comes with me when I need a super fast charge, as I’m starting the day.

A good alt is the iWalk power squid which has the 2 diff connectors built in, and a great feature is a LED window showing you a % of power available, instead of the vague 4 dots on most units. I like the built in cables, and use this when I’m around the neighborhood, and may not be able to locate my charging cables immediately!


9000 mAh
About $60, and currently they have added a mini usb cable onto the unit, so 3 built in cables. I don’t replace my batteries often, just use the best for the situation.
Now there are a few batteries out there now with built in cables. Buy a reputable brand, as a cheap or bad battery can do more damage than good. I’ve had some of the gift bag batteries overheat and had to properly toss.

Then comes the big one: The Anker 737 power bank

When you are out making a ton of vids, and using all the gear, including an iPad or other tablet, the clear winner is the Anker 737 power bank.
24000 mAh, a beautiful info display, 140 W High Speed input and output.
Sure, it weighs about 1.4 lbs., although if you are out creating content all day, need to edit, and post, you’ll appreciate all the power you get.
You can charge it up, while charging the other devices so a win win situation.
And it is approved to carry on a plane.
Charge a laptop, iPad, phone, ear buds OR your mic receiver/transmitter, light.

Anker does seem to be the current leader in this space, being followed by Mophie.

So……..
Are batteries one of those boring things to add to the kit?
You bet.
Are they essential?
You bet.
Chose reputable brands, make sure they are fully charged before adding to your bag, have duplicate cables when required as back-ups.
In the next part will be the items that will enhance your work and become tools you will always want with you!

Tools For Mobile Creation: Part 1

Yes, it’s Part 1 as there are so many tools available and choices to make.
And it’s all about using your mobile device to make the content.
Luckily, I’ve already gone through a bunch of options and hopefully can lead you to right choices for you.
First of all is the basic capture.
And deciding if you are looking to create interviews or scenario type of videos, or be the presenter, ala selfie.
To start: For interviews
Bring out your phone, choice the orientation, and hit video or cinema on the camera app, and go!
It does work great, and if you are a steady hand, you’ll get usable content. No need to buy anything!
BTW, Apple just released a free video app called Final Cut Camera, which gives you a deeper dive into video options. Just downloaded, and seeing how it compares to others.
Depending on your scenario, you may want to add the Joby Beamo magsafe light, or the ShiftCam SnapLight to fill in the shadows a bit.

 


Easy right?
I use this approach a lot especially on the street, if I’m also capturing stills. Fast, not intimidating, decent sound (more on that later!)
The lights will also do you right when doing the selfie type vids. Shoot, post to social, and there you go.

But you knew all of this.

Let’s get into the tools that up the level.
The simplest and effective gear is the ShiftCam SnapGrip creator kit system.

Using MagSafe, it attaches easily, and fast to your camera, and incorporates a BT shutter release, and a battery so you are charging your camera while it’s mounted. Knowing that the phone ischarging while you shoot is a big comfort factor

It’s easy to orient your camera in a vertical or horizontal direction.
To up the set-up you can stack add their magsafe light, which has an additional mirrored surface to allow you or your subject to see what is being videoed.
Not sure that you want your subject to watch themselves, but it does get their eyeline into the proper camera lens. Maybe most useful when doing presenter or selfie, the now current vlog format, while making sure you are in the frame.
The ShiftCam system does incorporate a magsafe extendable arm that connects to a mini tripod to give your arm some distance.
I do wish there was a standard ¼-20 thread to give options for mounting.
Another add-on recommended is the magsafe SnapShoe.

It kind of stacks with the others and lets you add a different light to your rig, or maybe an external mic!
And alternate to this is the Ulanzi magsafe grip. This is also BT, and has a built-in cold shoe, and a ¼-20 thread on the bottom. No built in battery.

Which one is best for you? The Snap is def a more robust build, and the built in battery assured me I wouldn’t go dark when recording. Plus, it has a case to keep it from getting trashed in your camera bag.

Then we get into the camera cages that give you many more possibilities to add on accessories to the rig.
My main is the Beastgrip. With a solid build, and ability to adjust to many diff phone sizes, this is my first choice. A spring loaded holder,not mag safe, and a bunch for ¼-20 threads to add extras.

With plenty of ¼ -20 threads to add cold shoes to mount lights, mics, SSD drives, plus a great handle, when covering trade shows, this rig has the raw capability I need.
Another option is the SmallRig Universal phone Video Rig Kit, which also has the ability to add things, And the form is more of a 2 handed balance with cold shoes in the handles.

It does have a much larger footprint than the Beastgrip, once all things included are added on. I do see it on sale now and again at BH, and have purchased for about $120, same price as the Beastgrip, although it comes with a ton of extras (light, mic,tripod), and a case. The Small Rig full kit does have an extra holder for an external battery to keep you from running out of power. Or an SSD drive
Admittedly I have pillaged the Small Rig accessories to add onto the Beastgrip and Snap.

Neither of the Beastgrip or SmallRig are mag safe as of this writing.
In other words, you need to put your phone in and secure via a spring-loaded grip or screw tighten holder.

Ok, we have now gone from simple and light, to complex and heavier.
Covered some small footprints with the grip options.

Next up in Part 2 is audio!

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