A little bit of an Elmo like headline, but the work of William Eggleston heralded an acceptance of color photography in the fine art world, like no other body of work before.
Currently on exhibit at the Los Angeles County Museum of Art, the book we have for our giveaway this week, has been held up as the initial definitive work by this master photographer.
The original is long out of print, but this new edition is brilliantly reproduced:” The Museum of Modern Art has made new color separations from the original 35 mm slides, producing a facsimile edition in which the color will be freshly responsive to the photographer’s intentions.”
Living in a world where everyone is deciding on which 3D camera to get, makes it seem like worlds away that black and white was the only truly accepted fine art mode of photography.

“William Eggleston’s Guide was the first one-man show of color photographs ever presented at The Museum of Modern Art, New York, and the Museum’s first publication of color photography. The reception was divided and passionate. The book and show unabashedly forced the art world to deal with color photography, a medium scarcely taken seriously at the time, and with the vernacular content of a body of photographs that could have been but definitely weren’t some average American’s Instamatic pictures from the family album.

This entry was posted on Monday, January 10th, 2011 at 10:51 pm and is filed under Photo News, Weekly Giveaway. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.