The Nikon team has been seeing that the general user, wants all their camera needs taken care of in one package.
Who doesn’t?
Well, they are introducing a new inexpensive, point and shoot, with all that, and even takes AA batteries, so mo matter where you are, you can get batteries.
Yep, smartphones are swell, but 14x zoom mean a ton more.
And with all the bells and whistles you expect in a compact camera, the price point here is just right.
And proven quality. 1080P movies, with stereo mic, and HDMI built in, looks pretty darn good for a family vacation.
The Coolpix L610;

But wait, there’s more!

The Nikon 1 series camera get an update, almost a year after release. It was so simple that apparently some folks wanted the creative choices, more pronounced. At the surface, instead of digging.
Nikon heard and responded with this newer version.

And why is the white one the most popular? Who knows but they are adding orange.

What we like the most is the 11-27.5 zoom lens. The mirror-less category is the new frontier, and Nikon is already improving their 1st unit in the field.This pup gives you a great range in a lens that keeps the small footprint of the camera intact.
We’re fans of the format and know that proper lenses are hard to come by, without using adapters for alt. lenses.
This tiny zoom promises further expansion and commitment into the smaller format, mirror-less category
We have the adapters to use our full size lenses, and it may work, but it feels weird. And the balance can be way off.
More right sized lenses, please.

details ( the official release) after the jump.

NIKON’S NEW COOLPIX L610 COMPACT CAMERA WITH INCREDIBLE ZOOM LENS MAKES IT EASY TO CAPTURE A FAMILY’S ACTIVE, ALWAYS ON-THE-GO LIFESTYLE

The New COOLPIX L610 Provides Users with a Powerful 14x Zoom and a 16-Megapixel CMOS Sensor to Document Any Excursion with Amazing Photos and Full HD Video

MELVILLE, N.Y. (August 9, 2012) – Today, Nikon Inc. introduced the new COOLPIX L610, an affordable compact digital camera featuring an impressive 14x optical Zoom-NIKKOR ED glass lens and an Easy Auto Mode to help ensure the capture of stunning photos and Full HD (1080p) video. Whether shooting on vacation in the tropical sun or capturing a night game from the stands, the 16-megapixel backside illuminated CMOS sensor helps conquer challenging lighting conditions for picture-perfect memories.
The COOLPIX L610 offers performance and versatility not commonly found among affordable super zoom cameras. Featuring a precise autofocus system, a large 3-inch LCD monitor that provides a bright display with faithful color reproduction, and the convenience of AA-size battery support, the L610 ensures a memorable shooting experience to capture memories with great images and HD video.
“The new COOLPIX L610’s 14x zoom lens and CMOS sensor give consumers the boost they need to capture their favorite moments wherever life takes them,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. “Lightweight and compact, the L610 is the essential camera for any family activity.”

Versatile Performance for Everyday Adventures
Photographers can experience amazing depth and sharpness in their photos thanks to the 14x optical zoom that covers from a wide-angle 25mm to a distant 350mm (35mm format equivalent), making this an ideal camera to cover near, far and everything in between. This high-performance NIKKOR lens has two ED glass elements and lens construction consisting of 11 elements in 10 groups. For photographing close-up subjects, macro shooting is possible from as close as approximately 0.4 in/1 cm (at wide-angle setting). Additionally, optical VR image stabilization minimizes the effects of camera shake to help users create sharp, clear photos and videos in challenging light or while handheld. With a 16.0-megapixel backside illuminated (BSI) CMOS sensor, image details can be beautifully reproduced even in low-light.

Easy to Capture Memories Through Photo and HD Video

To create consistently great images, Nikon’s Easy Auto Mode automatically selects from among six Scene Modes including Portrait, Landscape, Night Portrait, Night landscape, Close-up and Backlighting to fit the most common challenging scenes. By simply framing the subject, the most appropriate Scene Mode is automatically selected according to the shooting situation. This allows the photographer to be ready for any possible occasion, whether it is a flattering portrait of a friend in front of a nighttime city skyline, or a subject that is backlit from the sun. What’s more, the COOLPIX L610 adds the convenience of easily accessible AA battery power, so at home or far away, power will always be within reach even if an outlet is not.
Furthermore, users can enjoy recording impressive movies in Full HD 1080p with stereo sound. The conveniently located Movie-Record button enables one-touch recording at anytime. To make sharing simple, the HDMI mini connector and USB/audio video connector make it quick and easy to upload videos and photos.
Price and Availability
The Nikon COOLPIX L610 will be available in September 2012 for a suggested retail price (SRP) of $249.95* in a variety of colors including Red, Black and Silver. For more information about this COOLPIX camera or other Nikon products, please visit www.nikonusa.com.

MELVILLE, N.Y. (August 9, 2012) – Today, Nikon Inc. announced the expansion of the popular Nikon 1 Advanced Camera with Interchangeable Lens System with the addition of the Nikon 1 J2 camera and the 1 NIKKOR 11-27.5mm f/3.5-5.6 lens to provide users with amazing image quality and stunning 1080p HD video in a portable, powerful package. The Nikon 1 System, including the new Nikon 1 J2 and the
1 NIKKOR 11-27.5mm lens, is engineered from the ground up to give users the freedom to capture and connect with others to share life experiences.

The Nikon 1 J2 improves upon the Nikon 1 J1 with new features such as a Creative Mode that provides a variety of photo effects to users, a metallic body, a higher resolution LCD screen and the addition of stylish new color offerings. Made for those seeking portability without compromising stunning image quality and quick performance, the J2 is the camera designed to empower users to capture their world like never before with stunning and sharp image and HD video quality. In addition to the camera, the 11- 27.5mm lens is a super-compact zoom lens that offers a helpful 2.5x zoom range in an easily pocketable size.

“Building on the success and popularity of the Nikon 1 cameras and lenses, the new J2 and 11-27.5mm lens are welcomed additions to the ever growing Nikon 1 System,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. “Expanding the Nikon 1 System demonstrates Nikon’s continued dedication to creating compact and portable advanced cameras with interchangeable lenses that are easy-to-use and allow users to explore and redefine their creativity.”

Expanding the Nikon 1 System: The New Nikon 1 J2 Camera

The new Nikon 1 J2 offers a new Creative Mode accessible from the Mode Dial of the camera to let users express themselves in new creative ways. When in Creative Mode, photographers will be able to take advantage of several shooting modes including Panorama, Selective Color, Miniature, Soft, Night Landscape, Backlighting and Night Portraits. By selecting these modes, the camera will automatically adjust the settings for optimal results when capturing an image, yielding fun photos for a variety of
conditions. The Creative Mode will also provide fast access to manual exposure controls (P,S,A,M), similar to those found on Nikon D-SLR cameras, for the ultimate in creative control and flexibility.
In addition to the new Creative Mode, the J2 will sport a metallic camera body and Mode Dial giving the camera a sharp look and comfortable feel in hand. To match users’ varying styles and color preferences, the camera will come in a variety of fashionable colors including White, Black, Silver and Pink, as well as two new colors, a deep Red and Orange. The Red and Pink varieties of the J2 will have a textured grip to complement their vibrant color schemes. What’s more, the camera’s new high-resolution 3.0-inch, 921,000 dot LCD monitor provides sharper detail when sharing and composing images and HD videos.

True to the Nikon 1 promise, the J2 is the ultimate marriage of performance and ease-of-use wrapped in an attractive package. The new Nikon 1 J2 features a 10.1-megapixel CX-format CMOS sensor and the EXPEED 3 image processing engine to give users images and HD video with amazing fidelity and color, along with the ability to capture images in challenging lighting situations. The highly responsive Advanced Hybrid Autofocus (AF) system gives users a superfast shooting speed, allowing them to capture fast action with stunning clarity while the camera’s 73 point AF array will ensure accuracy and super precise focus, even on moving subjects.

The Nikon 1 J2 retains user-friendly features such as Full HD video recording, and a reputation for blazing fast speed with the ability to capture rapidly moving subjects at an astounding 10 frames-per- second (fps) with AF, or up to 60 fps with AF locked on the first frame. For even more creative freedom and to capture fleeting moments, Motion Snapshot Mode gives the ability to capture a spontaneous moment as a still image and combines it with a slow motion movie vignette. To help ensure the best shot every time, Smart Photo Selector captures multiple shots and lets the camera select the best one automatically.
Expanding the 1 NIKKOR Lens Lineup: The New 11-27.5mm f/3.5-5.6 Lens
Alongside the new Nikon 1 J2, the versatile 1 NIKKOR 11-27.5mm lens will inspire shooters to take their creative expression on-the-go with an extremely versatile yet compact and lightweight lens. With a 2.5x zoom (30-74mm equivalent), this is an ideal lens for general shooting including landscapes, portraiture or even as the go-to lens on the next family vacation. The 11-27.5mm lens will be offered in Black and White, and will be compatible with the Nikon J2 as well as the Nikon 1 V1 and Nikon 1 J1.
New Underwater Case for the Nikon 1 J2 and J1
Nikon has also announced the addition of a new accessory to the Nikon 1 System, one that will allow users to use their Nikon 1 cameras during water-based adventures and vacations for even more creative freedom and expression. The new WP-N1 is an underwater case that can house either the Nikon 1 J1 or new J2 in addition to the versatile 1 NIKKOR 10-30mm lens. The WP-N1 is ideal for users that enjoy the versatility of their Nikon 1 cameras but seek a way to protect their camera during their active lifestyle. The WP-N1 will allow users to bring their Nikon 1 camera on a beach vacation or water sport adventure like kayaking, jet skiing, snorkeling and surfing without having to worry about damage from the water. The case is waterproof up to 40 meters (approx. 131 feet), allowing consumers to enjoy the sun and surf while bringing back stunning photos and HD videos to share with their family and friends.
Price and Availability
The Nikon 1 J2 camera with the 10-30mm lens will be available in September 2012 for the suggested retail price (SRP) of $549.95*. The 1 NIKKOR 11-27.5mm f/3.5-5.6 lens will also be available in late September 2012 and will have a suggested retail price (SRP) of $189.95*. Additionally, the new WP-N1,
the underwater case for either the Nikon 1 J1 or the Nikon 1 J2, will be available in September 2012 and will have a suggested retail price (SRP) of $749.95*. For more information on these new Nikon 1 series products and other Nikon products, please visit www.nikonusa.com.