Photographer Brian Belefant, who has already had one excellent career as an advertising creative director, has revealed even more of his talents through his work posted on the site, Elixir Lens.
What he has done is taken some very primary advertising credos, stating that the DNA of a message should relate to the product that is being touted. And it should be done in a very authentic way.

In his photographs , Brian has taken this concept right to the roots of his images.
He shoots locations around the world through filters made with liquids that are associated with that region. Make sense?

OK, how about this photograph of Turkish architecture taken through a filter using, yes, Turkish coffee.

[photopress:Mosque_Sweeping___Istanbul___Turkish_Coffee.jpg,full,centered]

Or perhaps Mt. Hood, shot through pinot noir

[photopress:Mt._Hood___Oregon___Pinot_Noir.jpg,full,centered]

And then the Southern US scene, using Luzianne Ice Tea.

[photopress:Cypress___Wakulla___Luzianne_Ice_Tea.jpg,full,centered]

Mr. Belefant has created a technique that not only brings a unique, one of a kind look to his photographs , but there is a thought behind it which makes the images richer and have a deeper meaning to those that know.

And thats the kicker: by promoting that fact, he has been able to market his images to the local businesses, residents and tourists alike.

Seems some of the worlds largest soft drink manufacturers are after him to work with their products and his photographic techniques.

A very smart photographer from the world of Mad Men.
Plus he was named Photographer of the Year by The International Color Awards in 2006 for his body of work.
And a real mensch.

Oh right; how does he make and use those filters ?
Good luck on that one.

You can try by contacting him at his site, Elixir Lens. But before you ask, check out the work.

What a great idea.