It’s about your color.

Your Monitor color. Your Print color.
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We’ve been walking all around the issue forever, but it’s about time to face it.

Since you may be dealing with the full on digital world at this point, even if you shoot film, you will be calibrating your monitor. And your printer. Yep, you have to do the whole shooting match if you want the best results.

There are some excellent products out there for every budget, and they do essentially the same thing:
Make sure the color you see on your monitor is the color that gets printed.

We know you’ve spent some dough on your printers and all of us have been frustrated with the off prints that get spit out. Expensive ink, expensive paper, expensive time.

The best way to solve that is to make sure all components are talking to each other and speaking the same language.

Here’s is simply how it happens: The Colorimeter reads the screen of your monitor and helps you calibrate it to the real world. Of course consistent light on the monitor helps but we can’t always get that.

This color “profile” can be used to output file to pro printing labs or coupled with a printing papers “profile”.
You can also scan color test prints to make sure it’s all working. That’s another part of the process we’ll discuss soon.

What we have for you this week is the Spyder2express monitor calibration device plus software. Take the first step towards looking good, and limiting our frustration at the printer.

Coming up we will look at one of the latest and greatest full service solutions for outputting great color after all of your hard work in Photoshop.( hint: it’s just been released)

To be eligible for this freebie you must be on the NEWSLETTER list which will be sent on Weds. @ 9:00AM PST.

And here is how the giveaway works:
1. open the email from damonw@photoinduced.com and Hit Reply
3. Delete the main body of the email (saving server space).
4. Put the “special word” – included in the NEWSLETTER only, in the subject line.
5. Add a shipping address.
6. Hit send.
The 45th person to reply will be sent
either the Spyder2express OR

And for those who don’t want to get too technical, we’ll list another giveaway item, right here on this article, on Weds. morning. Come back and be surprised.

Surprise!!!!
[photopress:41G9RDZ32EL._SL500_AA240_.jpg,full,alignright] Personal Exposures By Elliot Erwitt is the extra giveaway this week.And if you have the NEWSLETTER you know why.Just put the words “Who Knew” into the subject line and follow the instructions from above

Lots of stuff coming up: gear,books and events.
We’re just full of it.

Hey, we heard that!