The Howard Greenberg Gallery is currently showing a group of photographs that he has collected over the past 25 years. What is unique about this show is that the history of each image has been told; the story of how the photographs came into Mr. Greenberg’s collection. More importantly, what each image means to him and why it’s in his life.

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25 Years: A Celebration

As one of the preeminent art dealers, this provenance has rich meaning. Some of the images are the iconic classics from major artists; some are the singular jewels, rarely seen in public.

What the show reveals to the viewer, in addition, is a passion. You see what I’ve learned through the through years is that the very best dealers have that same passion that you may possess about photography.
Sure, it’s a business and they want you to buy. But they also want to share that passion with you.

This show does that image by image. You get to travel with him in his emotional path to attaining each photograph. And perhaps see a bit of yourself in there along the way. I read each 1-page which accompanied each image. Thankfully there was a book available of the experience.

That’s why this week, the weekly giveaway is this book. I know you’ll dig it.

“To commemorate his 25th anniversary, Greenberg has collaborated with Michael Torosian of Lumiere Press to create a special publication of twenty-five photographs from Greenberg’s private collection. Established in 1981 in Toronto, Lumiere Press is the private press of Michael Torosian. The press is devoted exclusively to photography and in the fine press tradition, the books are composed in lead, hand printed and hand bound. The book includes a biographical essay by Lyle Rexer and insightful commentary on each photograph by Greenberg.”

Here’s how to be eligible for this free book:

This week, we’ll put the NEWSLETTER out on Thursday.If you have signed up to receive it, it’ll come into your email inbox sometime that day,depending on your time zone. (9:00 AM PST)
When it gets there, read the email and click the links for some other cool news. Then hit reply, delete the body of the email (saving server space) and then put the giveaway word , “25 Years” into the subject line, add a shipping address,think about what certain images have meant to your life, and hit send. The 25th person to respond will get this collection, delivered to them from the Howard Greenberg Gallery.

If you are in NYC, check out the show in person.

Through Oct. 20th 2007,
Howard Greenberg Gallery
41 EAST 57TH STREET
NEW YORK, NY 10022
T.212.334.0010

(apologies to Rod Stewart for the song reference in the title. Things just seem to be going that way these days.)

Cheers!
Damon