Fuji Brings Medium Format To Your Everyday Carry: GFX 100RF

The Fuji x100v has been the camera I carry when I’m out for a simple walkabout in the city.
Fixed lens, leaf shutter, 26 MP, articulated screen, classic Fujifilm film simulations, and ability to slip it into my pocket. Keeps it simple, and lightweight.
When they teased this new camera, the GFX100RF, the hairs on the back of my neck reared up, and my wallet was ready to open.

So, it’s an interesting proposition:
102MP, Medium format, FIXED lens, and a footprint smaller than a GFX, and a fixed lens 35 mm f/4 lens (35mm equivalent 28mm).
A very specific camera, indeed, with some very unique features.

This unit has medium format capabilities, harkening back to their classic medium format film cameras, like the GA 645, which I loved.

it uses the same batteries as the X series cameras, and yes, has an articulated LCD

What you also get, is a knob to select your crop with 9 different choices. And with 102 MP, you have the ability to crop, or select aspect ratios to your hearts content:

That huge file size also allows for a digital teleconverter, giving you 80mm(63mm), 63mm(50mm), 45mm(36mm) lens options, without much loss in your final file.

The fixed lens is a 35mm f/4, and you can see the profile it creates, above.

A PASM dial for selecting your mode, although why not go with M every time?

Dual SD slots cards, or an external SSD for media storage, so they saved on space from having CFexpress slot.

If video is your jam, you can do 4K on this camera. I never shoot video on the X100 series, but it’s there.

When you buy this, they do include a strap, filter ring, protective filter, lens caps, and a lens hood. A bit of a savings there!

If you are considering adding this to your set-up, or it’s your first time working with a 102 MP camera, remember to make sure you computer and storage is up to the task.’These are huge files, and while you are getting superior quality, you need the RAM, and storage to work with them.

Here is a basic rundown, so you can screenshot and expand.

BTW, here is a more recent history of FujiFilm Rangefinder cameras, so you can see the natural progression, plus a comparison chart below that:

Is this camera for you? Yes, it’s about $4900 USD.

I can’t wait to take this out for a road test!

And now the official word, or scan this:

Introducing FUJIFILM GFX100RF: The first FUJIFILM GFX System Fixed-Lens Mirrorless Digital Camera 

VALHALLA, N.Y., March 20, 2025 — FUJIFILM North America Corporation today announced the launch of its “FUJIFILM GFX100RF” (GFX100RF) mirrorless digital camera. GFX100RF is the first digital camera with a fixed lens in the history of the GFX System. Like all GFX System cameras, GFX100RF incorporates a large-format image sensor.

“GFX100RF redefines portability for the GFX System,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “This camera is an incredible mashup between our Straight Out of Camera philosophy and GFX System’s More Than Full FrameTM persona because it bridges image quality with our legendary color reproduction. With GFX100RF, we’re able to offer high-resolution, large format images in a small, easy-to-carry package.” 

Product Features 

Large-format, high-resolution images from the lightest GFX System model to date 

GFX100RF weighs just 1.62lb (735g)

 Including attached battery and memory card , making it the lightest model in the history of any GFX System camera. 

The camera features Fujifilm’s GFX 102MP CMOS II HS image sensor and image processing engine, X-Processor 5. This sensor features evolved pixel structure and micro-lenses that enhances dynamic range and low-light performance, as well as providing further improvements in peripheral image quality and autofocus (AF) accuracy. 

Form and function made for large-format creation 

The top plate of GFX100RF is machined from a single block of aluminum and the lens ring, dials, bottom plate, and other details are all precision-machined from aluminum as well, accentuating the camera’s premium details. 

Another first in Fujifilm camera technology – an Aspect Ratio Dial is included on the back of the camera. This allows users to easily switch between the various aspect ratios on the camera, further enhancing the experience of using the camera. Two new aspect ratios of “3:4” and “17:6” have been added to GFX100RF, giving photographers more opportunities to select an aspect ratio that matches their creative intentions. 

GFX100RF also features a digital tele-converter selector/lever on the front of the camera to select angle of view. From its native 35mm focal length (28mm in 35mm format), the angle of view can be switched in three steps to 45mm (36mm in 35mm format), 63mm (50mm in 35mm format), and 80mm (63mm in 35mm format), allowing users to respond flexibly to a variety of image creation situations. 

A new user interface has been added that optimizes the placement of icons to match the 3:2 aspect ratio of the new 3.15-inch 2.1-megapixel 2-axis tilt LCD monitor. 

GFX100RF also features a new Surround View function that displays the area outside the image range as a semi-transparent frame, which serves as a guide that coincides with the selected aspect ratio. Users can easily switch between these two viewing modes by using a lever on the camera body, giving an experience that can suit the needs of different creative perspectives. 

The latest fixed-lens technology 

GFX100RF features a new FUJINON 35mmF4 fixed focal length lens, with a constant F4 aperture, developed exclusively for GFX100RF. By adopting a leaf shutter system instead of a focal plane shutter system, the back focus distance has been shortened to achieve a significant reduction in overall size. 

The versatile 35mm (equivalent to 28mm on a 35mm camera) angle of view is ideal for a wide range of scenes, including landscapes, travel, snapshots, and portraits. 

GFX100RF achieves high resolution performance by suppressing spherical aberration and field curvature, through a lens configuration of 10 elements in 8 groups, including 2 aspherical lenses. A newly developed nano-GI coating optimized for lenses with large curvature has been applied to the lens to suppress internal reflections even in the peripheral areas of the lens. 

Despite its MORE THAN FULL FRAME tm large format imaging sensor, the compact and lightweight body allows users to get close to their subjects, as close as 7.9 inches (20 cm) from the front of the lens. 

GFX100RF is the first camera in the GFX System to feature a 4-stop ND filter built in, useful for image creation at maximum aperture in bright environments or with slow shutter speeds. The leaf shutter allows flash photography regardless of shutter speed, increasing the flexibility of shutter speeds, even when creating content outdoors in daylight. 

High-speed, high-precision AF and 4K/30P video recording 

GFX100RF is equipped with an AF prediction function and face/eye AF to recognize a wide variety of subjects, such as animals, vehicles, birds, and airplanes. In video recording, the tracking AF function easily tracks the subject with touch operation. 

GFX100RF is equipped with a high-magnification, high-definition EVF with a finder magnification of 0.84x and 5.76 million dots. When using the viewfinder, it suppresses the 

high visibility. Inspired by classic camera design beloved by photographers, the GFX100RF’s EVF gives a premium viewing experience, echoing the style of FUJIFILM X100VI and FUJIFILM GFX50R, making it easy to monitor the surroundings with the camera to the eye. 

GFX100RF supports smooth 4K/30P 4:2:2 10-bit video recording at 30 frames per second. In addition to enabling content creation with a wide dynamic range and low noise, the 13+stop3 “F-Log2” provides for higher flexibility in post-production. 

GFX100RF is compatible with Frame.io Camera to Cloud functionality, allowing video and still image files to be uploaded directly to Frame.io via the cloud, dramatically speeding up the workflow from content creation to editing. 

Included Accessories: 

The PRF-49 protective filter is included with purchase. When used in combination with the dedicated adapter ring, it achieves dust and drip resistance, making it safe to use even in outdoor environments where it may be exposed to light rain or flying dust. 

GFX100RF also includes a precision-machined aluminum lens hood and a dedicated adapter ring, combining a sophisticated design with light shielding properties. 

A stylish rope-type shoulder strap is included, a first for the GFX System, complementing the camera’s sophisticated design. 

Pricing and Availability: 

FUJIFILM GFX100RF is expected to be available late April 2025 at a Manufacturer’s Suggested Retail Price of $4,899.95 USD and $6,999 CAD. For more information, please visit https://www.fujifilm-x.com/en-us/products/cameras/gfx100rf/. 

 

Tags: , , , , ,
This error message is only visible to WordPress admins
Error: There is no connected account for the user 17841400329220025.

Upcoming Events

  • AIPAD
  • April 23-27 th, 2025
  • Park Avenue Armory
  • WPPI
  • March 16-20, 2025
  • Rio Hotel, Las Vegas

Is there an event we should know about?
Let us know on twitter.

Current Exhibitions

  • Robert Mann Gallery
  • O. Winston Link: Hot Shot
  • Feb 7th- March 28th, 20252025
  • 508 West 26th Street
    Suite 9F
  • , New York, NY 10001
  • Tel: 212.989.7600
  • Howard Greenberg Gallery
  • Written Once-Wim Wenders
  • Through March 15th, 2025
  • 41 East 57th Street, Suite 801
  • New York,NY 10022
  • Tel: 212-334-0100
  • Peter Fetterman Gallery
  • Woof Woof: The Dog In Photography
  • through March 1, 2025, 2024
  • 2525 Michigan Avenue Gallery A1
  • Santa Monica, CA
  • 90404
  • Phone: 310.453.6463

Is there an exhibition we’re missing? Let us know on twitter.

Like what we’re posting?
Join us on Flickr.