Fujifilm had a few intros of new products today for the full range of image makers.There are links to each item for more details on the photos below. Hover and click.

Please note, I have not yet handled any of these units, and will do a real world review once I do.

At the top, there is nothing like a favorite lens getting an improvement!
Seriously, my everyday lens is the Fuji 16-55 2.8, which lives on my X-H2.
Yes, it’s a hunk but it is sharp as a tack, and produces beautiful bokeh.
Today, Fuji announced the revise version of this lens .

The key differences are 37.4% less weight, slightly shorter(43in), and for video production an option for “clickless” aperture: Quiet, and smooth.
The price will be the same as the previous model, $1200 USD.
As a daily user of the 1st edition, less weight and length will bring me in, especially in a street photography situation.
For video, I have been stuck on the 18-55mm, but with these these changes on the 16-55mm, it will be the shift to a one lens situation I have been hoping for.

For the newer content creators they are introducing the X-M5 :

A relatively inexpensive ($800), 26MP camera on a body that can record up to 4K/60P, with powerful digital image stabilization.

Listening to the content creator market’s need, the 3 onboard mics can be configured 4 different ways, with the most unique one being a front and back mic for interview situations. Very cool.

Plus a noise reduction function to reduce things like air conditioner noise.

New bit rates of 8 Mbps and 25 Mbps have been added for users to select from the “Media Recording Settings” when creating video content. These options reduce the transfer time to external devices such as smartphones and improve the time required to upload video directly to social media. 

In that same realm, those that may post direct to Tik Tok, IG stories, or Snap, the X-M5’s new “9:16 short movie mode” also allows users to create vertical videos in camera.

Single SD card slot, and it appears that the older block batteries used in the X-t2 and X100series should work.
Fuji is listening.

Then the latest tele lens, FUJINON XF500mmF5.6 R LM OIS WR.

Perfect for birding and wildlife photography, with 20 sealing points in the barrel.

Aa sport lens, it has the length and speed, and if the newly leaked news about an AF firmware update pans out you may finally have the Fuji lens the action photographers have been waiting for.
About $3000.

Now awaiting the new firmware update!