It’s the way things are going: either go smaller with mirrorless, or go big with 100MP medium format. Even today, Canon announced the end of the 5D line.

Nikon has committed to the full frame mirrorless system, and with the new, Z5, has brought the line-up to a sweet affordable price.

I moved to mirrorless a few years back, and for street shooting, and even event shooting, it is my gear of choice. I’ve only shot with the Z7, and the ability to use familiar menus. This press photo shows off the nice, compact size of the Z5. Or the model has massive hands!I’ll go with the former.

The point is that you can get high quality images with less weight, and the handling may put you into more possible shooting opportunities.
But you knew that.

Alongside the new products, Nikon will soon release a beta version of Webcam Utility Software for many Nikon DSLR and Z series cameras. Initially available for Windows 10, the free software will allow compatible Nikon cameras to be used as webcams.This will HAVE to be available for MAC as well.
Upgrade your zoom presence!

Nikon also released firmware update version 2.00 for the Nikon Z 50, which adds animal detection AF and improvements to subject tracking, and firmware update version 3.10 for the Nikon Z 6 and Z 7, which adds support for the new Z TELECONVERTERS.

Here are all the products highlights:

*Offers an exciting new entry point to Nikon’s full-frame Z series mirrorless lineupFeatures a 24.3-mgeapixel CMOS sensor and EXPEED 6 image processor
*Engineered with a magnesium alloy shell to offer a lightweight, compact design
*Offers 273 on-sensor AF points to quickly and accurately track subjects, plus Eye-Detection AF to help capture human and animal eyes more precisely
*Features flexible and creative movie recording modes in 4K UHD/30p or 1080/60p
*Includes a 3.2-inch LCD monitor and 3.6M-dot Quad-VGA EVF
*Powered by the new EN-EL15c battery, plus features dual UHS-II SD card slots
*Includes built-in Wi-Fi and Bluetooth connectivity for easy sharing when paired with the Nikon SnapBridge app
Available in August for an SRP of $1,399.95 (body-only), $1,699.95 (one-lens kit with the NIKKOR Z 24-50mm lens) and $2,199.95 (one-lens kit with the *NIKKOR Z 24-200mm lens)

*NIKKOR Z 24-50mm f/4-6.3
*Shortest, lightest and most affordable full-frame zoom lens in the NIKKOR Z lineup
*Compact, portable option for shooting portraits, landscape, and street photography with any Z series camera
Available in August for an SRP of $399.95

*Z TELECONVERTER TC-1.4X and Z TELECONVERTER TC-2.0X
*Designed for photographers and videographers who need more telephoto reach in their kit
*When used with the NIKKOR Z 70-200mm f/2.8 VR S, the focal length on the telephoto end is extended to 280mm (1.4x) or 400mm (2.0x) producing a significant expansion of the telephoto lens’ shooting range
Available in late August for an SRP of $549.95 (TC-1.4X) and $599.95 (TC-2.0X)