Coming on the heels of D7100 announcement, Nikon continues to push on through with some new compacts and a sweet zoom lens, with the DX users in mind.

First up is a curious point and shoot The new CoolPix A

Incorporating a large DX sensor, this pocketable camera has a fixed, 28mm equivalent 2.8 lens.
It does take the Nikon wi-fi module, WU-1A, keeping inline with the rest of the current Nikon line-up of DSLRs.
Sporting 16.2 megapixels, this unit should produce outstanding images.
A full size hot shoe, so it’ll take any of your Nikon speedlights, it also shoots 4FPS for speed.
Yes, it does shoot RAW.
If you want an optical viewfinder, be ready to fork over another $450.
The unit itself is about $1100.

So the top price for a compact camera seemed to be reached with the full frame Sony RX-1, at about $2800.
AT 60% less, it seems like a big savings. Smaller sensor, less megapixels, but wider lens. Slower, but wider.

Or the similar player is the Sony RX100: zoom, slightly smaller sensor, built in flash, zoom lens. About $650.

Well the manufacturers have hear that people want smaller, yet high quality. Let’s see if everyone is willing to pay for it.
Should be doing some comparisons in the next coupla months.

Next cool new release from Nikon is an 80-400mm 4-5.6 zoom lens. It’s an FX, Nano Crystal coated lens.
20 elements in 12 groups, shift to DX format to go 120-600mm.
At $2700., it’s a great deal, especially when you start the extended range.

and now for the official story:

MELVILLE, N.Y. (March 4, 2013) – Today, Nikon Inc. announced two new advanced performance COOLPIX cameras, built for the customer seeking the best image quality possible with the convenience and ease-of-use of a compact camera. The Nikon COOLPIX A is the first COOLPIX to incorporate a DX-format sensor, similar to those found in many of Nikon’s coveted D-SLRs, which provides the highest image quality possible from a compact point-and-shoot. Additionally, the small yet powerful COOLPIX P330 fits comfortably into a shirt pocket, yet gives users the confidence to capture beautiful imagery through amazing optics, low-light capabilities and creative control.

“The introduction of the COOLPIX A, as Nikon’s flagship COOLPIX camera, provides uncompromised image quality and incredibly sharp detail in a compact point-and-shoot camera. As the first COOLPIX to use a DX-format sensor, the COOLPIX A will exceed expectations for its unsurpassed performance,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience, Nikon Inc. “The COOLPIX A, along with the COOLPIX P330, demonstrates the forward-looking direction of the Advanced Performance COOLPIX line, and packs all of the benefits of Nikon’s optical heritage and imaging experience into a compact, yet powerful package.”

Advanced Performance COOLPIX Cameras with Wi-Fi® Connectivity
For those who never settle for second best, this new duo presents the optimal choice to consistently capture high-quality images and HD video with outstanding clarity and detail. Thanks to their exceptional CMOS imaging sensors and world-class NIKKOR lenses, these cameras deliver brilliant photos amidst the action, even in low-light conditions. With compact designs and advanced feature sets that allow users to easily grow and improve their image or video shooting skills, these new COOLPIX cameras provide creative control and connectivity options for the photographer in everyone. These new cameras also join the ultra-zoom COOLPIX P520 and performance powerhouse COOLPIX P7700 in Nikon’s series of COOLPIX Advanced Performance cameras.

Once a still or video has been captured, both cameras let users share images instantly with family and friends when connected using the optional WU-1a Wireless Mobile Adapter1. This accessory pairs with the free downloadable Wireless Mobile Utility application1, which enables users to transfer their images and videos to compatible smart devices and tablets for easy sharing and viewing with others.

The COOLPIX A: Nikon’s First DX-Format COOLPIX Camera
Unlike any other COOLPIX camera, the new COOLPIX A is equipped with a DX-format CMOS sensor that enables users to achieve superior image quality previously only possible with a Nikon D-SLR. The combination of this 16.2-megapixel DX-format sensor and ultra-sharp prime NIKKOR lens firmly positions the COOLPIX A as the reigning flagship camera in the COOLPIX line.

The all-glass 18.5mm (28mm equivalent) prime lens has an f/2.8 aperture, allowing users to shoot with a shallow depth of field to blur backgrounds for professional-looking photos. Even when the sun goes down, the lens offers the ability to turn a fleeting glance into a flattering moonlit portrait with just a press of the shutter. Always ready for the spontaneous moment, the camera’s quick AF performance and 4 frames-per-second (fps) burst help users to consistently capture any moment with outstanding image quality.

For those who want to push their photography skills, the versatile COOLPIX A also offers advanced settings to allow shooters to have complete creative control to master nearly any shooting situation. With multiple Scene Modes, a familiar manual focus ring, full manual exposure controls (P,S,A,M), and the ability to shoot RAW/NEF image files, even a simple snapshot can be transformed into artistic expression.

Additionally, the COOLPIX A offers a variety of accessories to enhance the shooting experience, including the DF-CP1 Optical Viewfinder, the UR-E24 Adapter Ring for attaching lens hoods and filters, and the HN-CP18 metal Lens Hood, which helps protect the surface of the lens and restricts light from passing through without negatively influencing images. The camera also has a full size hot shoe port that makes the camera compatible with various accessories such as Nikon Speedlights.

And the new zoom:
introduced the AF-S NIKKOR 80-400mm f/4.5-5.6G ED VR, a versatile FX-format telephoto zoom lens designed to provide top-class performance and a long reach for a variety of shooting scenarios. Sporting a long 5x zoom range, the 80-400mm f/4.5-5.6G is capable of capturing vivid colors with exquisite sharpness, whether shooting stills or HD video. Ideal for sports and nature photography, the addition of the AF-S NIKKOR 80-400mm f/4.5-5.6G ED VR reaffirms Nikon’s commitment to providing a stable of lensing options for all types of photographers.

High-Performance, High-Power Zoom
Nikon’s newest telephoto zoom lens features a versatile 80-400mm focal length (5x zoom equivalent) that offers photographers a high-power FX-format lensing option to help capture stunning stills and HD video. Whether birding or shooting from the stands, the lens is also compatible with DX-format bodies to extend the maximum reach to 120-600mm (35mm equivalent). Additionally, alongside a 1.4x teleconverter, the lens can be expanded to an f/8 aperture to retain compatibility with the AF system on the most recent Nikon D-SLR cameras.

The AF-S NIKKOR 80-400mm f/4.5-5.6G ED VR is loaded with essential NIKKOR technologies to help ensure top performance for the advanced photographer, including Vibration Reduction (VR) allowing for up to four stops of image stabilization while Auto tripod detection VR allows for effortless stabilization when mounted on a tripod. The lens sports Nikon’s exclusive Nano Crystal Coat to prevent ghost and flare, a Silent Wave Motor (SWM) to ensure fast and quiet AF operation, and two focusing modes including M/A (AF with manual override) and M (manual). A new optical formula features 20 elements in 12 groups and includes one Super ED Glass Element and four ED glass elements for maximum clarity in a wide variety of shooting environments.

Price and Availability
The AF-S NIKKOR 80-400mm f/4.5-5.6G ED VR will be available in early April 2013 for a suggested retail price (SRP) of $2,699.95.*

and this additional compact camera….

The COOLPIX P330: Big Performance from a Tiny Camera
The COOLPIX P330 offers a useful 5x wide angle to telephoto (24mm-120mm, 35mm equivalent) zoom and cutting-edge features in a sleek, portable design for exceptional images and HD video. The P330 has a 1/1.7-inch, 12.2-megapixel backside illuminated (BSI) CMOS sensor that offers users the ability to confidently capture vibrant photos with low noise. Additionally, the super-sharp f/1.8 lens is the fastest in the COOLPIX line, rendering photos and Full HD 1080p video with striking clarity in a variety of lighting conditions. The lens also includes Vibration Reduction image stabilization to further reduce the effects of image blur when shooting handheld. Designed for the user who wants a sophisticated camera with the option of an advanced feature set, the COOLPIX P330 includes manual controls (P,S,A,M) and can now capture NRW/RAW images.

The P330 also enables users to enhance their photography with the inclusion of various Scene Modes, as well as Nikon’s Easy Auto Mode for capturing beautiful imagery during scenic vacations, celebrations or everyday moments, all with the convenience of a small, portable size. Additionally, the camera incorporates Full HD Video with stereo sound, engaged with just a simple press of the dedicated video record button.

This high-performance camera also comes with built-in GPS capabilities so photographers can easily log even their most exotic travels by pinpointing the exact latitude and longitude where the image was captured.

Pricing and Availability
The COOLPIX A will be available in March 2013 for a suggested retail price (SRP) of $1099.95* and will be offered in Black and Silver. The DF-CP1 Optical Viewfinder will be available for a suggested retail price of $449.96*, and the UR-E24 Adapter Ring and HN-CP18 Lens Hood will be sold together for a suggested retail price (SRP) of $129.96*; accessories will be available in March 2013. The COOLPIX P330 will also be available in March 2013 for a suggested retail price (SRP) of $379.95* and will be offered in Black and White.