FotoNation – “Here, Let Me Fix That For You”

In 2 out of 3 point and shoot digital cameras, Fotonation has a bit of DNA. The coolest thing is that they are making the digital photography lives of the mainstream “point and shooters” into a foolproof world. At least from a technical aspect.
Quietly at first, they introduced Face Tracker technology, which sees your subjects and then corrects focus and exposure for up to 10 faces. The Red-Eye reduction system they gave us doesn’t just take the red out, but leaves what is called a “catch light” in the eye.
What does that mean ???
Well, instead of the subjects eye going dark, and perhaps looking a little lifeless, the light reflected into it remains. take a look at Martin Shoellers photos for a more pronounced example: look into the eyes for the “catch-light”.

The company was recently acquired by Tessara Technologies, makers of some of the tiniest cameras you can imagine. Wait….you probably have one in your cell phone.
Take a look at this video to see what else is in their bag of tricks.

And click onto their website to see what is coming up. By years end, point and shoots AND mobile phones will have a whole new list of contents.

[photopress:facetime_image_01.jpg,full,centered]
Notice the blue circle in the top corner. Once the last person comes into the shot it becomes a number, counting down to the shutter release.

Personally, I loved FaceTime: integrating face detection with a self timer, it’ll wait for the shooter to enter the picture before it takes the shot.

I know Monday morning is not always the time you are looking for some tech stuff, but we’ve been waiting to get this to you. And a bit of the future seemed like a good way to start the week.

Instagram

Upcoming Events

  • CES 2015
  • Jan. 6th – 9th, 2015
  • LVCC
  • Las Vegas

Is there an event we should know about?
Let us know on twitter.

Current Exhibitions

  • Annenberg Space For Photography
  • “Inside Tracks: Behind the lens on the assignment of a lifetime”
  • Through February 1, 2015
  • 2000 Avenue of the Stars, #10
  • Century City, CA. 90067
  • Tel: 213.403.3000
  • ICP
  • Sebastio Selgado – Genesis
  • Sept.15, 2014-Jan 15th,2015
  • 1133 Avenue of the Americas at 43rd Street
  • New York, NY 10036
  • Phone: 212.857.0000
  • Getty Center
  • In Focus:Tokyo
  • Through Dec.14, 2014
  • 1200 Getty Center Drive
  • Los Angeles, CA. 90049
  • Tel: 310-440-7300
  • Yossi Milo Gallery
  • Lorenzo Vitturi: Dalston: Anatomy
  • Nov.6 – Dec. 15th, 2014
  • 245 Tenth Avenue
  • New York,NY 10001
  • Tel: 212-414-0370
  • Howard Greenberg Gallery
  • Vivian Maier: In Her Own Hands
  • Through Dec. 6th, 2014
  • 41 East 57th Street, Suite 1406
  • New York,NY 10022
  • Tel: 212-334-0100
  • Staley-Wise Gallery
  • Arthur Elgort: The Big Picture
  • Nov.14, 2014 -Jan 10th, 2015
  • 560 Broadway
  • New York,NY
  • 10012
  • Phone: 1-212-966-6223
  • Museum of Modern Art
  • Nicholas Nixon: Forty Years of the Brown Sisters
  • Nov. 22nd, 2014 – Jan.4th, 2015
  • 11 West 53rd Street
  • NYC,NY
  • 10019-5497
  • (212) 708-9400
  • Metropolitan Museum of Art
  • Thomas Struth: Photographs
  • Through February 16, 2015
  • 1000 Fifth Avenue (at 82nd Street)
  • New York, NY 10028
  • Phone: 212-535-7710

Is there an exhibition we’re missing? Let us know on twitter.

Like what we’re posting?
Join us on Flickr.