Bob Isherwood explains it all.

[photopress:ishhands.jpg,full,centered]

Bob Isherwood, World wide Creative Director of Saatchi & Saatchi, begins his tour.

One of the unique and coolest feature of the Cannes Lions festival is that you have the luminaries of advertising all in one place, in a weeks time. No where else can you sit and discuss the world of advertising with the best minds, while sipping a refreshment on the Carlton Hotel terrace. Brilliant!

Seriously, if they have made an impact on this business, they are here.

Yesterday we were lucky enough to tag along as Bob Isherwood toured the print and poster finalists with some of the Saatchi clients.

What did we glean? Well it all becomes very simple when you look for that great idea in an image. But not very easy.

Essentially, to be a successful ad, simple, clean and, most importantly, emotional connection with the viewer is the key.

And originality. Some of the images we viewed were recycled ideas from 10-20 years ago, but the new crop of jury members may not have that same historical perspective.

As we sometimes say when folks look to historical award books, “It’s an annual, not a manual”

Were you looking for a magic bullet or a phrase that would explain it all? Well, as with all great thoughts, the simplicity of the message is the key.

Cheers!
Damon Webster

Instagram

Upcoming Events

  • WPPI
  • March 3-10,2016
  • MGM Grand
  • Las Vegas, Nevada
  • AIPAD
  • April13-17,2016
  • Armory on Park Ave
  • NYC, NY

Is there an event we should know about?
Let us know on twitter.

Current Exhibitions

  • Tisch Photography and Imaging
  • “Robert Frank, Books and Films, 1947-2016”
  • Jan. 28 – Feb. 11, 2016
  • 721 Broadway: LOBBY & 8TH FLOOR GALLERIES
  • NY, NY
  • Tel: 212.998.1930
  • Pace Gallery
  • Irving Penn
    Personal Work
  • Jan 29, 2016 – Mar 05, 2016
  • 534 West 25th Street
  • New York NY 10001
  • Tel: 212.929.7000
  • Getty Center
  • The Younger Generation: Contemporary Japanese Photography
  • October 6, 2015–February 21, 2016
  • 1200 Getty Center Drive
  • Los Angeles, CA. 90049
  • Tel: 310-440-7300
  • Yossi Milo Gallery
  • CHRIS KILLIP, IN FLAGRANTE TWO
  • Jan.28–Feb. 27,2016
  • 245 Tenth Avenue
  • New York,NY 10001
  • Tel: 212-414-0370
  • Howard Greenberg Gallery
  • MARVIN E. NEWMAN: SEQUENTIALLY SOUGHT
  • Through Jan. 30th, 2016
  • 41 East 57th Street, Suite 1406
  • New York,NY 10022
  • Tel: 212-334-0100
  • Staley-Wise Gallery
  • PATRICK DEMARCHELIER: PHOTOGRAPHS 1975 – 2015
  • Through
    Jan. 30th, 2016
  • 560 Broadway
  • New York,NY
  • 10012
  • Phone: 1-212-966-6223
  • Museum of Modern Art
  • Ocean of Images: New Photography 2015
  • November 7, 2015–March 20, 2016
  • 11 West 53rd Street
  • NYC,NY
  • 10019-5497
  • (212) 708-9400
  • Metropolitan Museum of Art
  • The Aftermath of Conflict
  • Through March 6th, 2016
  • 1000 Fifth Avenue (at 82nd Street)
  • New York, NY 10028
  • Phone: 212-535-7710

Is there an exhibition we’re missing? Let us know on twitter.

Like what we’re posting?
Join us on Flickr.