Bob Isherwood explains it all.

[photopress:ishhands.jpg,full,centered]

Bob Isherwood, World wide Creative Director of Saatchi & Saatchi, begins his tour.

One of the unique and coolest feature of the Cannes Lions festival is that you have the luminaries of advertising all in one place, in a weeks time. No where else can you sit and discuss the world of advertising with the best minds, while sipping a refreshment on the Carlton Hotel terrace. Brilliant!

Seriously, if they have made an impact on this business, they are here.

Yesterday we were lucky enough to tag along as Bob Isherwood toured the print and poster finalists with some of the Saatchi clients.

What did we glean? Well it all becomes very simple when you look for that great idea in an image. But not very easy.

Essentially, to be a successful ad, simple, clean and, most importantly, emotional connection with the viewer is the key.

And originality. Some of the images we viewed were recycled ideas from 10-20 years ago, but the new crop of jury members may not have that same historical perspective.

As we sometimes say when folks look to historical award books, “It’s an annual, not a manual”

Were you looking for a magic bullet or a phrase that would explain it all? Well, as with all great thoughts, the simplicity of the message is the key.

Cheers!
Damon Webster

Instagram

Upcoming Events

  • Photoshopworld
  • August 10-13, 2015
  • Mandalay Bay Hotel
  • Las Vegas, NV
  • N1-800-201-7323

Is there an event we should know about?
Let us know on twitter.

Current Exhibitions

  • Annenberg Space For Photography
  • “Sink or Swim: Designing for a Sea Change”
  • Through May 3rd, 2015
  • 2000 Avenue of the Stars, #10
  • Century City, CA. 90067
  • Tel: 213.403.3000
  • Clampart
  • Jill Greenberg – Paintings
  • Feb 19th – March 28th, 2015
  • 531 W 25th St
  • New York,NY 10001
  • Tel: 212-414-0370
  • Getty Center
  • Josef Koudelka
  • Through March 22nd, 2015
  • 1200 Getty Center Drive
  • Los Angeles, CA. 90049
  • Tel: 310-440-7300
  • Yossi Milo Gallery
  • Alison Rossiter – Paper Wait
  • Feb 26th -April 4th 2015
  • 245 Tenth Avenue
  • New York,NY 10001
  • Tel: 212-414-0370
  • Howard Greenberg Gallery
  • Ken Schles:Invisible City/NightWalk
  • Through March 14th, 2015
  • 41 East 57th Street, Suite 1406
  • New York,NY 10022
  • Tel: 212-334-0100
  • Staley-Wise Gallery
  • Deborah Turbeville
  • Jan 23th – March 21st, 2015
  • 560 Broadway
  • New York,NY
  • 10012
  • Phone: 1-212-966-6223
  • Museum of Modern Art
  • Modern Photographs from the Thomas Walther Collection, 1909–1949
  • Dec. 13th, 2014 – April 19th, 2015
  • 11 West 53rd Street
  • NYC,NY
  • 10019-5497
  • (212) 708-9400
  • Metropolitan Museum of Art
  • Thomas Struth: Photographs
  • Through February 16, 2015
  • 1000 Fifth Avenue (at 82nd Street)
  • New York, NY 10028
  • Phone: 212-535-7710

Is there an exhibition we’re missing? Let us know on twitter.

Like what we’re posting?
Join us on Flickr.