Bob Isherwood explains it all.

[photopress:ishhands.jpg,full,centered]

Bob Isherwood, World wide Creative Director of Saatchi & Saatchi, begins his tour.

One of the unique and coolest feature of the Cannes Lions festival is that you have the luminaries of advertising all in one place, in a weeks time. No where else can you sit and discuss the world of advertising with the best minds, while sipping a refreshment on the Carlton Hotel terrace. Brilliant!

Seriously, if they have made an impact on this business, they are here.

Yesterday we were lucky enough to tag along as Bob Isherwood toured the print and poster finalists with some of the Saatchi clients.

What did we glean? Well it all becomes very simple when you look for that great idea in an image. But not very easy.

Essentially, to be a successful ad, simple, clean and, most importantly, emotional connection with the viewer is the key.

And originality. Some of the images we viewed were recycled ideas from 10-20 years ago, but the new crop of jury members may not have that same historical perspective.

As we sometimes say when folks look to historical award books, “It’s an annual, not a manual”

Were you looking for a magic bullet or a phrase that would explain it all? Well, as with all great thoughts, the simplicity of the message is the key.

Cheers!
Damon Webster

Instagram

Upcoming Events

Is there an event we should know about?
Let us know on twitter.

Current Exhibitions

  • Whitney Museum
  • HUMAN INTEREST:
    PORTRAITS FROM THE WHITNEY’S COLLECTION
  • APR 27, 2016–April 2, 2017
  • 99 Gansevoort Street
  • New York, NY 10014
  • Tel: 212.570.3600
  • Annenberg Space for Photography
  • GENERATION WEALTH BY LAUREN GREENFIELD
  • APR 8, 2017 – AUG 13, 2017
  • 2000 Avenue of the Stars, #10
  • Century City, CA. 90067
  • Tel: 213.403.3000
  • Getty Center
  • Breaking News: Turning the Lens on Mass Media
  • December 20, 2016–April 30, 2017
  • 1200 Getty Center Drive
  • Los Angeles, CA. 90049
  • Tel: 310-440-7300
  • Museum of Modern Art
  • One and One Is Four: The Bauhaus Photocollages of Josef Albers
  • Through April 2, 2017
  • 11 West 53 Street
  • New York,NY 10001
  • Tel:212-708-9400
  • Yossi Milo Gallery
  • PIETER HUGO, 1994
  • JANUARY 26–MARCH 11, 2017
  • 245 Tenth Avenue
  • New York,NY 10001
  • Tel: 212-414-0370
  • Howard Greenberg Gallery
  • WeeGee
  • Feb 16th to April 1st, 2017
  • 41 East 57th Street, Suite 1406
  • New York,NY 10022
  • Tel: 212-334-0100
  • Peter Fetterman Gallery
  • UNSEEN: Silhouettes and Shadows
  • December 10, 2016 – February 25, 2017
  • 2525 Michigan Avenue Gallery A1
  • Santa Monica, CA
  • 90404
  • Phone: 310.453.6463

Is there an exhibition we’re missing? Let us know on twitter.

Like what we’re posting?
Join us on Flickr.