Correction and prediction-Big winner at Cannes Lions Ad Fest: Yael Staav and Dove/Evolution

Back in Oct. one of our astute colleagues, Jeff Maki, turned us on to this very cool video.
Since that time the director was revealed, Yael Staav, and the awards have begun piling in.

This young director has exposed the fashion photography/ advertising world in a concise message. We think it will win big at the Cannes Lions ad festival next week.
And all sponsored by Dove soap, in an effort to understand the real folks using their products. Well done.

And apologies to Ms. Staav for not mentioning her name when we first posted way back. It was posted as a YouTube video without the details.

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