“Shake it like a Polaroid Picture” may be coming back in style

When the Polaroid Land camera was first around, you had to peel apart the print from the developing chemicals, and coat the B&W shots with a preservative liquid. You really did need to shake it, to dry the coating.
Ok, maybe you didn’t HAVE to, but you did it, anyway.
And a part of popular photographic culture, came to the world in general.
That was a long time ago, and the whole shaking bit was not necessary, for decades.
Back to the basics: The concept of an instant photo delighted consumers and pros alike. Still does.
The SX-70 was, in our minds, one of the finest instant cameras, ever.
Folding design, excellent glass, superb capabilities in artistic expression with the extra heavy emulsions and inks just below the acetate surface of the image, close up capability, and more.
Then, with the onslaught of digital photography, the one billion Polaroid cameras in use, were taken out of the closet less and less.
Til Polaroid stopped making film for the camera.
Not long ago, a group known as The Impossible Project, decided that those billion cameras needed film. And there were probably enough people who loved what Polaroid once was, who would support it rising again.
They proceeded to hire the former employees and buy the machinery necessary to reboot the legacy.

This is a part of their story:

Thankfully, we never got rid of our SX-70. Can’t wait to load it up again.

Tags: , , , , , , , ,


Upcoming Events

  • Lucie Awards
  • Oct. 27th, 2015
  • Zankel Hall at Carnegie Hall,
  • New York City, New York
  • PhotoPlus Expo
  • Oct. 22-24, 2015
  • Javits Convention Center
  • New York City, New York

Is there an event we should know about?
Let us know on twitter.

Current Exhibitions

  • Clampart
  • Jesse Burke | Wild & Precious
  • October 15 – November 14, 2015
  • 531 W 25th St
  • New York,NY 10001
  • Tel: 212-414-0370
  • Getty Center
  • The Younger Generation: Contemporary Japanese Photography
  • October 6, 2015–February 21, 2016
  • 1200 Getty Center Drive
  • Los Angeles, CA. 90049
  • Tel: 310-440-7300
  • Yossi Milo Gallery
  • Markus Brunetti, FACADES
  • September 10–October 17, 2015
  • 245 Tenth Avenue
  • New York,NY 10001
  • Tel: 212-414-0370
  • Howard Greenberg Gallery
  • Dave Heath
  • September 10-October 24, 2015
  • 41 East 57th Street, Suite 1406
  • New York,NY 10022
  • Tel: 212-334-0100
  • Staley-Wise Gallery
  • SEPTEMBER 25 –
    NOVEMBER 28, 2015
  • 560 Broadway
  • New York,NY
  • 10012
  • Phone: 1-212-966-6223
  • Museum of Modern Art
  • From Bauhaus to Buenos Aires: Grete Stern and Horacio Coppola
  • Through Oct. 4th,, 2015
  • 11 West 53rd Street
  • NYC,NY
  • 10019-5497
  • (212) 708-9400
  • Metropolitan Museum of Art
  • In and Out of the Studio
    Photographic Portraits from West Africa
  • August 31, 2015–January 3, 2016
  • 1000 Fifth Avenue (at 82nd Street)
  • New York, NY 10028
  • Phone: 212-535-7710

Is there an exhibition we’re missing? Let us know on twitter.

Like what we’re posting?
Join us on Flickr.