“Shake it like a Polaroid Picture” may be coming back in style

When the Polaroid Land camera was first around, you had to peel apart the print from the developing chemicals, and coat the B&W shots with a preservative liquid. You really did need to shake it, to dry the coating.
Ok, maybe you didn’t HAVE to, but you did it, anyway.
And a part of popular photographic culture, came to the world in general.
That was a long time ago, and the whole shaking bit was not necessary, for decades.
Back to the basics: The concept of an instant photo delighted consumers and pros alike. Still does.
The SX-70 was, in our minds, one of the finest instant cameras, ever.
Folding design, excellent glass, superb capabilities in artistic expression with the extra heavy emulsions and inks just below the acetate surface of the image, close up capability, and more.
Then, with the onslaught of digital photography, the one billion Polaroid cameras in use, were taken out of the closet less and less.
Til Polaroid stopped making film for the camera.
Not long ago, a group known as The Impossible Project, decided that those billion cameras needed film. And there were probably enough people who loved what Polaroid once was, who would support it rising again.
They proceeded to hire the former employees and buy the machinery necessary to reboot the legacy.

This is a part of their story:

Thankfully, we never got rid of our SX-70. Can’t wait to load it up again.

Tags: , , , , , , , ,

Instagram

Upcoming Events

  • PhotoPlus Expo
  • Oct. 19th -22nd, 2016
  • Jacob Javits Convention Center, New York City
  • Lucie Awards
  • Oct. 23rd, 2016
  • Zankel Hall at Carnegie Hall, New York City

Is there an event we should know about?
Let us know on twitter.

Current Exhibitions

  • Met Breuer
  • Diane Arbus-In The Beginning
  • July 12th – November 27th, 2016
  • 945 Madison Avenue
  • New York, NY 10021
  • Phone: 212.731.1675
  • Whitney Museum
  • DANNY LYON: MESSAGE TO THE FUTURE
  • June 17, 2016 – Sept. 25th, 2016
  • 99 Gansevoort Street
  • New York, NY 10014
  • Tel: 212.570.3600
  • Getty Center
  • Robert Mapplethorpe: The Perfect Medium
  • March 15–July 31, 2016
  • 1200 Getty Center Drive
  • Los Angeles, CA. 90049
  • Tel: 310-440-7300
  • Museum of Modern Art
  • Nan Goldin
  • May 26–August 10, 2016
  • 11 West 53 Street
  • New York,NY 10001
  • Tel:212-708-9400
  • Yossi Milo Gallery
  • Simen Johan
  • May 26–August 10, 2016
  • 245 Tenth Avenue
  • New York,NY 10001
  • Tel: 212-414-0370
  • Howard Greenberg Gallery
  • A COOL BREEZE
  • JULY 6 – SEPTEMBER 2, 2016
  • 41 East 57th Street, Suite 1406
  • New York,NY 10022
  • Tel: 212-334-0100
  • KlompChing Gallery
  • FRESH 2016
  • July 13–August 6, 2016
  • 89 Water Street
  • Brooklyn, NY
  • 11201
  • Phone:212.796.2070
  • Peter Fetterman Gallery
  • Neil Leifer
  • June 4 – September 3, 2016
  • 2525 Michigan Avenue Gallery A1
  • Santa Monica, CA
  • 90404
  • Phone: 310.453.6463
  • Metropolitan Museum of Art
  • Crime Stories: Photography and Foul Play
  • Through July 31st, 2016
  • 1000 Fifth Avenue (at 82nd Street)
  • New York, NY 10028
  • Phone: 212-535-7710

Is there an exhibition we’re missing? Let us know on twitter.

Like what we’re posting?
Join us on Flickr.