And the crowds appeared like magic….
..to the 2nd day of screenings and seminars at the Cannes Lions Ad Festival!
The crowds came into the Palais to check out the shortlist for the print/ poster/and outdoor awards, and managed to fill the space nicely.
People were in at 9:00AM sharp to see who made the cut. this is a fraction of the crowd.
But it was the seminars that had the buzz.
Twitter co-founder Biz Stone, had people climbing onto to stage trying to talk to him. Total rock star status.
If you have already been working in the Twitter space there was not a lot of new info, but if you are trying to get a handle on it, you can check out the presentation on-line
The new Schematic touch wall brought a sense of Minority Report to the scene, as a chip embedded into your delegates pass, caused you to be recognized by the wall, and you could search, connect and have informational emails sent to yourself, via a wall size touchscreen.
And we, of course, had some of our favorite print work:
Obamacain from Grey NY
from Istanbul, DDB produced this series of ads for Witte Mulen Bird seed with the line” turn birdie into man’s best friend”
Monday agency in Bangkok , had series of 3 ads for a karate school.
What a perfect way to illustrate the Nikon’s ability to recognize up to 12 faces, in the Where’s Waldo kid of adult ad from euro RSCG, Singapore.
Look, I’m not an art director or copywriter but these ads stood out to me.
A little more rain tonight, but seems like the Gutter Bar will be hopping again.
By the way, the Great Schlep, with Sarah Silverman, won a gold lion tonight!
See you tomorrow!